Fossil (FOSL),
one of the leading watch and accessory provider, posted its quarterly
results recently which beat the Street’s expectations. However, its
share price was punished since the company’s next quarter outlook failed
to please investors.
The numbers
Driven by higher demand for watches, revenue surged 14% over last
year, clocking in at $776.5 million. The top line was driven by growing
sales across the categories with the watch category growing 17%, over
the prior year. Growth in watch sales is a key driver for Fossil’s
growth since it makes almost 77% of the watch maker’s total revenue.
However, leather business was a laggard with a slight decrease in sales.
Going by the segments, both wholesale and direct-to-consumer segment
performed well. On a constant currency basis, revenue for the wholesale
segment grew 12.8% and from that of direct-to-consumer segment rose 18%
as the company continued to expand its wings globally.
A concern for the watch retailer was declining mall traffic in the
U.S. which hampered the overall sales. As a result, same store sales
dropped by 2.4% during the period. Nonetheless, the company managed to
register a jump in its earnings to $1.22 per share as compared to $1.10
per share last year. Also, gross margin stood at 57.1%, an expansion of
150 basis points, as sales of higher margin products increased.
What next?
In order to attract more customers, Fossil plans to ramp up its
marketing efforts. It will be expanding its presence on social media
along with its print campaigns.
Also, the company plans to expand its footprint in the emerging
markets such as Europe and Asia Pacific. Since sales in the U.S. have
been declining, it is important for the retailer to branch out on a
global basis, where demand has been on the rise.
Moreover, the watch maker recently announced that it will introduce a
new line of Android wear. This new range of clothing will be launched
in collaboration with Google. It will be interesting to see how this new
product resonates with customers.
However, the company’s weak outlook was something which disheartened
the investors. For the second quarter, revenue is expected to grow
between the range of 8% and 9.5% along with earnings of $0.90 per share
to $0.97 per share. On the other hand, analysts were expecting earnings
of $1.16 per share and top line of $773.4 million, an increase of 9.5%.
Foolish thoughts
Fossil has a wide variety of items in its product portfolio,
including apparel, jewelry, wallets and belts apart from watches, which
lures customers. Moreover, watches have been one of the key strengths of
the retailer, which ranges from as low as $7 and goes up to as much as
$2,000 per watch. It caters to customers of all categories. Therefore,
its growing top line is obvious. Additionally, it has been able to keep
up with the competitive pressures and continues to expand its footprint.
Its strategic initiatives look interesting and should be fruitful in
the long run. Hence, prudent investors should take note of this watch
maker.

BigTimeUK.com