SOURCE: The San Jose Network; Bulova
June 09, 2014 08:00 ET
Bulova Targets 2014 World Cup in Brazil
Luxury Watch Manufacturer to Advertise in Select Host Cities During World Cup
CHICAGO, IL--(Marketwired - Jun 9, 2014) - Bulova, the luxury watch
and clock manufacturer, is planning an out-of-home advertising campaign
centered on the 2014 FIFA World Cup in Brazil. Building on its
relationship as Official Timekeeper of English Premier League football
club, Manchester United, Bulova will introduce its extraordinary style
and design to three of Brazil's most widely visited cities.
Founded in 1875, Bulova remains one of the world's most recognized brands, reaching a wide range of consumers with its Bulova, Bulova Accutron, Caravelle New York and licensed Harley-Davidson® Timepieces by Bulova watches, Frank Lloyd Wright Collection® watches and clocks, and the award-winning Bulova Clocks. An independent subsidiary of Citizen Watch Company, Ltd. of Japan, Bulova is headquartered in New York City, with offices in Canada, China, Germany, Hong Kong, Italy, Japan, Mexico, Switzerland and the United Kingdom. Continuing to maintain its position at the forefront of the timekeeping industry, Bulova is committed to upholding an extraordinary legacy of excellence in design, style and technology as it expands to meet the needs of a diverse global audience.
The San Jose Network Ltd (SJN) is an international independent advertising agency network serving the multicultural markets of the U.S. and Latin America. Our services include: business planning, research, brand strategy and ROI modeling. Our independent agency network specializes in advertising message development, TV commercials, persuasive content and ideation across digital, social and advertising channels. SJN services Fortune 1000 clients and today's leaders across public relations, marketing consulting, social media, channels/media planning and media buying.
Targeting
affluent men and women who will travel to Brazil for the World Cup,
this segment of Bulova's Latin American strategy will place media in
airports that are expected to see a high volume of travelers: Brasilia,
Rio de Janerio and Sao Paulo. Airport terminals and surrounding areas
will display Bulova advertisements for the duration of the World Cup's
festivities this June and July. These World Cup host cities will see
record numbers of spectators and tourists alike during this period.
"The
FIFA World Cup is without a doubt one of the most popular and
competitive advertising arenas of the year. Millions will travel to
Brazil from all over the world to watch the games and celebrate in the
festivities," remarked Saul Hernandez, Bulova VP Asia Pacific, Latin
America & Travel Retail, "Bulova's relationship with the soccer
world has already enriched our identity in Latin America. It's thrilling
to bring our brand to the global stage at this world class event."
This
is the second phase of Bulova's Latin American branding strategy which
aims to introduce its timepieces to the region. The first campaign was
orchestrated by The San Jose Network, Bulova's Latin American Agency of
Record. During this past holiday season, Bulova and SJN launched the
first television campaign to ever run in Spanish in every Latin American
country simultaneously.
"The
World Cup is the premier sporting event of the world. It's thrilling to
bring a brand whose identity is so closely tied to soccer to this
international celebration; it's an honor to be entrusted with the
coordination of advertising for this global stage," noted George L. San
Jose, chairman of The San Jose Network. "The recognition that Bulova
will receive through these placements will add tremendous value to its
brand and further strengthen its relationship with Latin America."
About Bulova
Founded in 1875, Bulova remains one of the world's most recognized brands, reaching a wide range of consumers with its Bulova, Bulova Accutron, Caravelle New York and licensed Harley-Davidson® Timepieces by Bulova watches, Frank Lloyd Wright Collection® watches and clocks, and the award-winning Bulova Clocks. An independent subsidiary of Citizen Watch Company, Ltd. of Japan, Bulova is headquartered in New York City, with offices in Canada, China, Germany, Hong Kong, Italy, Japan, Mexico, Switzerland and the United Kingdom. Continuing to maintain its position at the forefront of the timekeeping industry, Bulova is committed to upholding an extraordinary legacy of excellence in design, style and technology as it expands to meet the needs of a diverse global audience.
About The San Jose Network Ltd
The San Jose Network Ltd (SJN) is an international independent advertising agency network serving the multicultural markets of the U.S. and Latin America. Our services include: business planning, research, brand strategy and ROI modeling. Our independent agency network specializes in advertising message development, TV commercials, persuasive content and ideation across digital, social and advertising channels. SJN services Fortune 1000 clients and today's leaders across public relations, marketing consulting, social media, channels/media planning and media buying.
Contact Information
Contact:Mary Pattara
Email Contact
(312) 565-6412
BigTimeUK.com
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