Tory Burch Follows Michael Kors Into the Watch Market

The latest addition to her ever-expanding empire.

  Tory Burch attends the Vanity Fair Party during the 2014 Tribeca Film Festival.  

Photo: Jamie McCarthy/Getty Images for the 2014 Tribeca Film Festival.

Tory Burch gets compared to Michael Kors a lot, which is understandable: They're both successful, commercially focused American designers that serve a similarly affluent customer. They've also been growing their businesses in similar ways, which has led many to predict that Tory Burch will follow in Kors's footsteps in staging an IPO.

While Burch denies that there are any plans for an IPO in the near future, she is emulating Kors by partnering with Fossil on a line of watches. According to WWD, Kors is currently Fossil’s bestselling licensed brand. 

Watches are probably a safe bet for Burch: While I'm pretty sure I haven't purchased a watch since I got my first cell phone, it's a $60 billion business with decent margins. Burch's collection will be priced between $350 to $695, with two limited-edition styles coming in a bit higher at $895 and $995. They're due out in October, and no images have yet been released.

Watches aren't the only new category Burch is expanding into: next spring, she's also introducing men's accessories and women's activewear.

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