Raymond Weil announced as title partner of first London Music Awards

11 June 2014

The luxury Swiss watch brand will join forces with the Mayor of London’s Fund for Young Musicians to host the inaugural London Music Awards, which will take place at the Roundhouse on June 11

Hosted by Mayor Boris Johnson, this event is designed to recognise the achievements of London’s aspiring young musicians, its rising stars and legendary performers. Among those set to perform on the night are Soul II Soul, Jermain Jackman (winner of The Voice UK 2014), Brit School musician Natalie Shay, singer-song writer Kimberly Anne and pop star in the ascendant Laura Bettinson (AKA Femme). Compere for the event will be Classic FM’s DJ Margherita Taylor, who will be joined by Channel 4 news legend Jon Snow.

“We are thrilled to play such as integral role in the London Music Awards given our association with the music industry at all levels, and especially to be able to continue to find and develop new talent,” said Raymond Weil’s CEO Elie Bernheim. “The London Music Awards offer Raymond Weil a significant opportunity to help the Mayor’s Music Fund to raise much-needed financial support for the thousands of young children in their journey to become the next generation of trained and skilled musicians, who will maintain London’s status as the music capital of the world for years to come.”

The London Music Awards is the latest addition to Raymond Weil’s music-inspired marketing strategy and will become a significant part of the brand’s activity from June. The awards night is an important fundraiser for the Mayor’s Music Fund - a charity that nurtures and develops the potential of children with significant musical ability but limited finances, from across London’s 32 boroughs. In just two years the charity has awarded grants worth £1.3m, helping over 14,000 young musicians.

Speaking about the event, Mayor Boris Johnson said: “The Mayor’s Music Fund is doing a fantastic job helping to nurture the potential of talented young musicians, who might not otherwise be able to develop their skills. As well as being a fundraiser, the London Awards are an opportunity to celebrate the talent that has helped ensure London’s status as the music capital of the world.”

Raymond Weil’s involvement with the London Music Awards stems from years of support for the music industry. It continues to collaborate with the music industry’s emerging talents, most prestigious artists, music awards ceremonies and music based charities.