Thursday, 26 June 2014

Swatch’s Sistem51 collection makes regional debut

Dubai: Global watchmaker Swatch launched the Sistem51 collection for the first time in the region in Dubai on Tuesday. 


The colourful collection of automatic watches, targeted at men and women, are priced at Dh540. Currently, the watches are sold at Mall of the Emirates, but starting from Sunday, they will be available at The Dubai Mall, Deira City Centre, Ibn Battuta Mall and Marina Mall.

The collection was launched globally in Switzerland last year. 


Swatch is one of the brands in Rivoli Group’s portfolio. The watchmaker raised its stake in the Dubai-based retail group by 18 per cent to 58 per cent last year, taking over Rivoli’s outlets. Rivoli is an importer and distributor of luxury products from watches to leather goods in the UAE, Oman, Qatar and Bahrain, according to its website.

Swatch, the world’s largest watch group, makes Omega, Longines and Tissot watches, as well as Swatch-branded watches. 

News Source 


 
BigTimeUK.com

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